Max Life is the material subsidiary of Max Financial Services Limited. Max Life – a part of the $5-Bn Max group, an Indian multi business corporation – is India’s fifth largest private life insurance company. In FY 2024, Max Life reported an Embedded Value (EV) of 19,494 crore. The Operating Return on EV (RoEV) stood at 20.2%. The New Business Margin (NBM) for FY2024 was 26.5% (at actual costs), and the Value of New Business (VNB) at `1,973 crore (at actual costs), with an annual growth of 1% & a 2 year CAGR of ~14%.